Tag Archives: social media marketing

social media marketing

Why social media marketing became most popular in business

 Introduction to social media: Social media is a medium to connect people which is used to share or exchange information as well as ideas all over the world. It is basically the convergence of communications and publishing. Earlier it was a platform used just for communication. But today it provides a number of facilities. Its sole purpose is to allow people to socialize via text and images. Here Conversations can occur in threads, direct messages, live stream chat, and forums. Today, social media has proved to be helpful in various fields such as marketing, connection, life information, etc.

It is extensively used by business houses to promote their brands and is popularly being used by companies to improve their social engagement with customers and also increase followers. The best part of social media is that we can calculate our results with the help of the analysis tool. We can also post videos and further content to engage with our customers. One of the major advantages of social media is that we can update ourselves from the latest happenings around in the world. It also helps in improving the business, sales, and reputation of a person. There are a number of reasons why social media has become so much popular in the business world.

Some of them are listed below –

1. Online engagement with people:

Social media lets a businessperson or any organization connect with people throughout the world, even if they are not aware of their products. Having communication with customers online makes people watching think that the owner truly cares about their business and more importantly, their customers. It helps you in reaching out to your customers right where they are with the use of their social media accounts.

2. For improving the level of brand recognition:

With the help of social media, businessmen are provided with the opportunities to modify their content and also improve them. This helps them in increasing their visibility. These social media platforms help businessmen access new customers, and make existing customers better acquainted with their brand. Displaying the brand on different social media platforms will make the brand recognized by the viewer’s very easily. Thus, for the recognition of the brand, businessmen today prefer the use of social media platforms as compared to any other way.

3. Staying informed about the world:

Today, people using social media share almost everything which related their own lives and their surroundings. This makes viewers aware of the daily happenings, current affairs, and news worldwide. This can benefit the businessmen by providing them the knowledge of the growing or decreasing demand of their brand and also makes them aware of the amount of competition they are facing worldwide with the people pursuing similar business interests. This will eventually make them care about taking measures to improve the quality of their brand and also adapting further changes in order to increase their sales.

4. By taking good benefits of the user data:

Today, it has become a popular trend to always keep your online presence updated and not necessarily be present physically at miner places. In such a world people are very conscious about their social media profiles and how the world sees them through their data. Data such as name, email, birthday, location, job, likes, dislikes, etc. are shared by people almost all over the world. This data can help the businessmen effectively. As all businessmen would never want to waste their advertisement budget on non-target markets and people who would never be able to benefit from their brand. By using the basic profile information’s of the social media users, the businessmen can easily reach out to their target audience or the people for whom the brand would be beneficial in a proper way. Social media helps in providing businessmen with their required target audiences.

5. For increased conversion rates:

The use of social media brings improved conversion rates with the use of its various features. With facilities like interactions and valuable conversations with the customers, the brands are made more organized and humanized. Humanizing the brand is highly important as people using prefer doing business with other people and not with other companies. There are studies that show that social media has a higher lead-to-close rate than outbound marketing. This helps in improving the trust and credibility in the brand of the companies as it represents social proof.

6. Reduced marketing costs:

When we look through all the aspects practically, we find that marketing via social media is almost free of cost. If a businessperson prefers online marketing over traditional marketing tactics, he can save almost all his money which would have been invested in the Marketing of the brand. When talked about paid advertisements, their prices are also lower than offline advertising. It makes marketing inexpensive and it also attracts more crowds as compared to traditional marketing. Thus, making marketing much economical, social media platforms have made their own popularity in the business world.


There are many other reasons because of which social media platforms have proved to be beneficial for businessmen and their businesses. Such as you can provide responsive service on social media in no time. You can spread brand awareness by delivering brand strategy content. You can easily get true feedback of your brands by the customers who have used it and thus you can improve your brand according to the requirements of the customers. Thus there is no wrong in saying that social media has proved to be very beneficial to the business world and no doubt why the social media platforms have become very popular among businessmen.

social media marketing

How to Optimize Social Media Marketing For Mobile

Craze of Smart phones is increasing day by day. Right from the young generation to the elder one, all are engaging their most of the time on mobile phones. Whether it is about to watch sports, news, entertainment, etc mobile phones are used for everything. If we talk about social media then mobile and social networking sites, both are the biggest forces in Social Media Marketing nowadays. Therefore, this automatically indicates that a business has high opportunities to raise and directly get engaged with their target audience. So, let’s talk about how we target a mass audience in a correct and effective manner to get better results for our marketing efforts and also helps to implement the ideas for business to develop Social Media Marketing techniques

3 Ways to Optimize Social Media Marketing for Mobile

Undoubtedly, mobiles are becoming popular channels to be used in each and every manner day by day. In today’s advance life, our technology gifted us smartphones with smart applications to easily connect with everything and everyone so that we won’t get helpless if we don’t have computers or laptops. Mobile phones are always handy and also connect with everything and everyone mostly all the time. You can’t avoid mobile and if your Social Media Marketing is not optimized according to it then you will lose the huge community of followers and customers. That’s why here I want to emphasize on how we can optimize our social media marketing strategy for mobile and for also optimizing the website. Although we have many ways for the same but here I am emphasizing on 3 major techniques that are as-

  1. Always create content format in Mobile friendly manner Try to optimize the content according to the needs of the mobile users. It is not necessary that the both- desktop users as well as mobile users, uses the same keywords for their searches. So try to make your content after doing the research work on mobile users search habits. Graphics, photographs, video marketing all are comes under content based marketing.  To do Social Media Marketing on the visual platforms like Instagram, Pinterest, Facebook; then always try they should be in good quality and uniquely designed so that they attract user’s attention and engage them for long. If we want to get good results of visuals on Facebook then use it in a vertical format with well described captions so that they may be easy to read and understand. Always try to use responsive theme while creative websites as it is easy to access on mobile phones. Regular confirm it and log in by your own that its truly working on devices or not. Always remember to target mobile users so try creating and testing the images and videos on mobile. Be ready with shorter posts because mobile users generally don’t want to scroll down more and read the long write ups until and unless they actually want full information. Always make sure that the linked landing pages of your ads should be optimized according the mobile phones. Especially, when you are optimizing you content for smart phones, always try to post your business ads or contents on the peak usage time of mobiles. Because posting on the right time always helps you to stay in touch with users. This is definitely fulfill the aim of yours of getting likes, shares, comments, video views etc and which leads to business to the next level. 
  2. Impact of short posts and videos- why I am emphasizing on the short posts or short videos here, as they could be the best choice for business Social Media Marketing and can easily able to get short span attention of users for your business. Ideally, short posts are less time consuming and easy to view. It should be clear in mind that the main objective is to bring your business in their minds and not to tell about long stories of your achievements. There are many ways to engage people with you like for example- contest running, winning games, quizzes etc. You can ask them for photos and small videos of using their products which you could show on your website of social sites as a customer review. Do publicity of all this through twitter, e-mail, facebook messages and many more similar things to build your trustworthy audience. I am pretty sure these types of simple tokens, gift vouchers, small honors etc will work well and bring more opportunities for your business.

                                               Social Media Marketing

  1. Final call to join the Platform-  The most effective way to get your end user to promote your product or service on your behalf is to conveyance them to join your platform or we can that check-in with you as a reliable user. This is the powerful method to motivate people to write about you or give reviews about you whether on Social Media Marketing pages or on your website comment segment. This will help you to bring free advertisement for you, because people himself will tell their friends and relatives that they are associated with your business and getting good returns. As we all know “word of mouth” is the effective channel in all the marketing techniques so it is necessary to conveyance more and more users to join you. You can also implement the device targeting through facebook and Instagram ads. This can be done through Facebook lead ads and Instagram story ads. The all we need to do is proper planning about how we have to target the huge mass of mobile users or we can say our prospects. These are just few strategies that help you to make your business more powerful on mobile devices. There are also lot many ways which are trending now-a-days, what you just need to do is research and study more and more and enhance the possibilities to take advantage of all the upcoming trends.

Hence, as per the above points we reach on the conclusion that social media marketing or advertising for the mobile users is an essential part of the success of any kind of business in today’s world and truly its trend is increasing constantly day by day. So, try to optimize your social media marketing and advertising skills according to the smart phone device users for getting better results, constant growth and high level success of your business in today’s advance world.