Tag Archives: instagram marketing

Instagram Marketing

Instagram Marketing: The Ultimate Instagram Marketing Guide

Instagram Marketing is one such social media which is based on complete visualization. With amazing pictures and interactive videos. It becomes possible to create a new dimension for its users. Something which utilizes very little content and thrives mostly on creativity. Available on android and ios, almost 7.3 million people use it every day, so you can imagine how perfect a medium it can turn out to be if used for Instagram Marketing purposes. Not only is instagram immensely popular as a social media site, but it is growing too.

Imagine your life without instagram, without constantly knowing what people all across the world are doing at a point of time. Scary, isn’t it? So for marketers across the globe, instagram presents itself as the perfect scope to publicize and popularize their product, especially after knowing the dependence this social media application has on the life of the people and here is the complete Instagram master tools to good Instagram business


2017 taught us new- new ways  to take our  Instagram for Business one level higher with the on- start of various features such as the option of going live, hands- free, stories, and so on. 2018 is here with a promise to take this game even higher, and we will now look at some of the un- beatable guiding steps to achieve success in this field.

Analyzing the follower matrix– a very important part is analyzing the dimensions of your follower matrix. This means that building up a database of your followers, their needs and wants, the good and services they are particularly inclined towards, and the stuff they like. The followers come in huge number, irrespective of what their age, sex, or location is, every follower could be a potential customer for you. And the best way to access your potential customer is through social media. Suppose you have around 100 followers, each on facebook and on instagram. Then study shows that while facebook would provide a way for you to engage with 10 followers (10%), instagram Marketing on the other hand makes it possible to engage with almost 40 followers (40%).

Though the Instagram marketing game on instagram is not fully developed yet, but we know that facebook owns instagram, and we also know how much facebook loves to advertise. So we can be pretty sure that instagram would follow on these footsteps soon enough. And to say, our predictions are coming true already! You will now find sponsored posts pretty often showing on your instagram feed. These sponsored posts are nothing but new marketing tools.

                                                  Instagram Marketing

Hold contests– people are able to share posts, tag other in comment, and even save certain posts, so naturally instagram is a great place to hold contests and give away. Contests can be a great alternative which encourages your followers to not only get creative but also to interact more with your business. People love winning, especially if it involves almost no amount of pressure or hard work. So what better way than holding contests and giving an attractive leverage to people to provide ready information at your disposal. If all they have to do is share a photo, or tag their friends at a certain post, you can be sure that people would readily participate. At the same time, more and more audience gets to see your profile and get to know about the products you offer.

Location is everything– go ahead and geo tag your photos. Location matters and is a great way to show people how diverse or globally spread you are. Even if your business is local based, geo tag can still help you reach those people who are based in and around that particular location. Also, people may have heard about your company, but what good is it if they don’t know where you are based? Tagging locations can help people find more about the type of business and the audience you cater to.


Shout outs are a must– encourage people to participate in contests and other interactive posts as mentioned before. And once they do so, then go ahead and give them a shout out. What I mean is feature their picture, or post a story dedicated to such followers. This way, more and more followers get to know that you have an interactive social image.

Indulge in some social work– social work is always a boon, especially when it comes to refining the image of a company on the social media platforms. So go and collaborate with an ngo or a self help group, post pictures and stories related to your work with them. This is a great way to boost social image and garner more followers.

Stay real– it is very important to not go behind gaining followers only, but to stay real and do substantial work. After all, most people would agree to follow you or even purchase your products and services only if they realize that you are an honest business who stays true to the business ideals.

Sponsor your posts instagram will increase the number of views you get on a post if you are ready to pay them. This is a new feature and there is a multitude of rates and time combinations available to choose from. Sponsored posts will not get affected by instagram new algorithms. This way you can be sure that more and more people will get to view your content


Keeping these short tips will ensure that you are ready to market your product in front of a diverse and wide audience, and this way even garner more and more customers. After all, 21st century demands a change in Instagram marketing methods, and when customers are themselves willing to share information, it makes even easier for the business. So go ahead, and make the most out of the various story and post features available on the social media site, and I’m pretty sure those followers will not only hock up to your profile but even convert you into one of those top most insta accounts instantly!






instagram marketing

7 Ways to Increase E commerce Sales with Instagram Marketing

As an e-marketer, your major concern seems to be gathering new traffic and constantly on the look for new and interesting ways to increase sales. Some ways may prove to be profitable, whereas others not so much. Now social media is one such platform that acts as a major sales booster.

And what better place to start than Instagram Marketing, right? Almost 4.2 billion pictures are posted daily on this social media platform. With stories, ig- TV, and direct message facility, Instagram has proved to be way more accommodating than ever before. More than 500 million use Instagram actively, almost daily.  And what is even astonishing is that almost 50% of users make use of the available Instagram marketing tools. So now you have a realistic image as to what this social media platform can do for your business. If used in the right way, it can magically transform your business and boost your sales like no other platform. Here is a list of the 7 most effective steps to increase e-commerce sales and also helps to maintain the business by promoting the brand by increasing its reputation and if you have to improve your online store conversion Rate Optimization here are the e-commerce business tips.

  1. The traffic matters– make those numbers matter. So to make appropriate use of those 500-600 million users who actively participate and share information on social media. You need to develop a way to tap this emerging traffic. A study shows that it is predicted that almost 70-75% of upcoming and old businesses would be on Instagram actively participating on social media by the end of 2017-18. So now you can imagine the level of competition, and the amount of traffic or audience you would need to compete effectively. If you are not a tech expert or find the use to be brainstorming- difficult, then ask the help of an expert. Various e-commerce businesses such as Opencart and Shopify provide technical help to help your business reach that level of expertise.  Post as many pictures as you can. The pictures should be aesthetic and professionally clicked. Try to develop a style to dominate your feed. Then like and comment in posts similar to those of you. All such activities will help you attract more and more followers, and will thereby help in increasing traffic.


  1. Advertising is the key– advertises openly through Instagram marketing. You can do this by using the new technique- sponsorship of ads. Here, by paying a certain amount Instagram marketing makes sure that your ad is made accessible to a large audience for the given time period. This way more and more people get to see the ad, and hence, get to know about your company and the offers you offer. Also, another friendly way to advertise is to ask your friends and family to share and repost your posts and to like and comment on them. Use acquisitions and campaigns to divert traffic towards your profile. There are many pages also who can post about your product and advertise it if you agree to their sponsorship deals. It is a great way to appeal to the local customer base in a particular area.
  2. Optimize the conversationsInstagram marketing makes it possible for you to reach out o the customers on a personal basis, through DMs- Direct Message. Also, if you are a startup then use the dm feature to take orders, at least initially. Also hold polls and ask your customers about new market trends, their preferences, and improvements if they want any. This way the customers can themselves come forward and share their opinions with you.

                                                            Instagram marketing

  1. Switch to a business account- make a switch from a personal account to a business one. This way you get various added advantages in the form of analytics. This analytics helps in analyzing the way a particular post or sponsored ad is performing. The business account even lets you link your Instagram marketing account with your Facebook account. This way whenever you post something on your Instagram handle, it automatically gets posted to your facebook account as well- thereby saving a lot of time and effort. Also, your friends and followers on facebook get to know about your existence on Instagram, and vice- versa.
  2. Search engine optimization– use the valuable technique SEO in Instagram marketing to vitalize and optimize your sales, and also boost viewership. SEO is basically using the right phrases and keywords to make sure that more people click on your content. To achieve this, you will first have to figure out the most used and common phrases. Another important part of SEO is backlinks. Also in order to get ranked highly by Google, make sure to avoid illegal uses or use of abusive and plagiarized content.
  1. E-mail marketing- most profiles on Instagram these days have their email ids mentioned in their feed. And the business accounts even have a provision to let you directly mail them. Use this as a lucrative opportunity to start e-mail marketing. E- Mail marketing lets you target the audience directly one to one. This creates a better impact on your audience.
  2. Influencers and give- away- influencers are many and spread all over the globe. Use their help to market your product. In exchange for a fee, these influencers will not only use your product but will even post a happy and positive review about it on Instagram marketing. There, their followers, which are usually large in numbers will get to know about your product and will be motivated to buy it too. Even hold contests and give away your products as rewards for participation. Contests, if redirected in the correct way can help you gather large participation. Set up simple rules and ask your followers to tag their friends in your post. This way your post is exposed not only to the existing set of followers but also to new ones.  Influencers and contests are a great way to popularize your product and to get more likes and followers and it also includes how content marketing is a game changer e-commerce industry

Hope these steps have a positive impact on your e- business and help you transform the business image on social media. Happy marketing!