Tag Archives: Google Adwords

Google AdWords

Beware of AdWords Phishing Attempt via Google AdWords

You’ve probably heard of Google AdWords by now and it also consists of a category of responsive ads It is an online advertising service developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users. AdWords has quickly evolved into Google’s main source of revenue, contributing to Google’s total advertising revenues of USD $95.4 billion in 2017. AdWords offers services using a pay-per-click pricing model and advertisers require an active Google account to be able to utilize Google AdWords. There have been many recent online reports and backlash towards Google as the news was spread regarding cyber thieves which were sending out bogus phishing emails to Google AdWords user’s emails in an effort to dupe them into surrendering their valuable Google user name and password. These credentials can be used not only to access your AdWords account but all other Google Services you happen to use such as Google Docs, Calendar, Gmail and Google+. This was an extremely controversial issue as many users of Google Adwords had stored vital documents and other information in their Google accounts and hundreds of accounts were being compromised.

The method that these cyber thieves were able to compromise Google AdWords users is through something known as ‘phishing’. Phishing is the fraudulent practice of sending emails purporting to be from reputable companies (such as Google) in order to induce individuals to reveal personal information such as their passwords and credit card numbers and how you can aware of fraudulent practice. In this particular situation, emails were being sent to Google AdWords users claiming to be official Google staff members which requested advertisers to renew their account details and to submit their old account details in a link that was provided in the email. These links would usually redirect the user to a website that looked very similar to the Google AdWords page and once you entered your details it would immediately be accessible to the person seeking to access your account.

We highly recommend that if you are a Google AdWords used to be on the lookout for suspicious emails or phishing attempts directed towards your AdWords account. Many of the emails are reported to be very easily differentiable from emails directly from Google Staff. An example email was provided by a Google AdWords user that was sent to them in an attempt to scam them of their Google AdWords details. It reads:

Google AdWords

Your Google campaigns may have stopped running today (Monday, July 25, 2018)

Dear AdWords Advertiser,

For quality services and running your ads without any problems (Inactive account meaning Pausing your Ads) check your AdWords account regularly.

As you can see, the email is very vague and does not go into detail as to what exactly is the issue regarding your email. Upon clicking the link, you get directed to the aforementioned website which is similar in appearance to the official Google link. For safety purposes, we highly recommend that you revert back inquiring as to the legitimacy of this email or we recommend that you take a screenshot of the email and forward it to Google staff which will help you to resolve this issue and hopefully avoid any further occurrences of this problem in the future.

However, phishing attempts via email were not the only method that was used to acquire the details of Google AdWords users. There has been an ongoing and well-known issue regarding Google’s advertising services which report that Google is allowing malicious advertisements on its platform. Many AdWords users have reported seeing these malicious advertisements and when they search for ‘Google AdWords’ using the Google search engine, they are met with malicious advertisements that disguise themselves to trick the user into thinking that the advertisement will redirect them to the official Google AdWords website but in reality, users have reported that the link directs them towards non-Google websites that resembles the Google account login page to trick the user into entering their details.

Google themselves have gone on record multiple times to inform their userbase to be more vigilante and actively report suspicious activity in their emails and to report websites that look similar or imitate the Google trademark and website appearance. They have published multiple support posts details what phishing is and how they can avoid phishing attacks. They have also gone on record to explicitly state that Gmail and Google staff will never ask you for personal information such as your password or user name over email. It was also reported by many news websites that Google had added new security features to Gmail in 2017 in order to directly protect and prevent phishing attempts on their userbase. They have now implemented a machine learning model to prevent spam emails and suspicious email activity such as email accounts that look suspiciously similar to the email accounts of their staff members or their own professional emails. They have also implemented a warning feature before a user replies to a spam email to indicate the potential threats and to inform the user to not send any private or personal information.

Despite the anonymity that one gets from being on the internet, situations like this show that you can never be too safe. Even a company like Google, which is trusted by millions of users and get hundreds of thousands of new users every month, face security issues like these and potentially leads to exposing and endangering millions of people. This is why it is always important to be cautious before trusting any company or any person with your personal details because you never know what they might be able to do with it, especially on the internet where the person you are talking with could be hundreds of miles away from you and essentially untraceable. Always ensure that whoever you talk with or whatever you do on the internet won’t negatively affect you or risk exposing your personal information. All it takes is one misstep to lead you down a spiral of infinite problems.

 

 

 

 

 

 

 

Google Adwords

Google AdWords & new responsive search ads

Google’s new advertisement format (Google Adwords) is now equipped with Beta. This means that now you can add as many headlines and key phrases to your advertisement as possible and use pay per click display advertising for small businesses. Google will combine them and make various combinational alternatives and try them on an experimental basis. The combination which garners the most amount of traffic and boosts viewership will be selected as theft option by Google. This way Google AdWords is basically doing the work for you by helping you do out the most effective and suitable combination. This beta feature will be available under the Google AdWords keyword tool, which, however, may not be available to everyone yet. The method that these cyber thieves were able to compromise Google AdWords users is through something known as ‘phishing’.

Google ads are way more responsive and flexible in action with very little preparation required. They are capable of diverse features such as a change in sizes, appearance, and format on their own. Basically, it transforms and diversifies and we have also ahave some ideas how Take Advantage of Strategic Audience Targeting Adword sitself as per the need of the moment.  Google AdWords starts with the creation of an appropriate campaign; something that will be based on your company’s advertising goals. The various campaign types include-

  • Search network with display select
  • Search network only
  • Display network only
  • Universal app

Campaign Sub Types:

Campaign subtypes are of three types- standard, all features, and, marketing objectives. Another yet important aspect is naming your campaigns appropriately. Align your campaign names with the goals or your organization to achieve a better success rate.

The benefit of having multiple options for ads are that ad groups get a better opportunity to compete in auctions and when you use more keywords to trigger those Google AdWords.

The steps to create a responsive ad are explained below:

Create the ad

  • Click on the tab saying
  • Enter the url and the path text. Your review ad will appear almost instantly.
  • Now enter the headline options. Remember the minimum is 3, but you could use up to 15 options.
  • Enter the description. The minimum for description is 2, maximum being 4.
  • Save your work and edits.
  1. Edit the ad
  • Find the bar saying- ads and extensions.
  • You can now find results and add filters.
  • There is an option saying attributes, go there and click on ad
  • Now click on the text saying responsive ad search.
  • There will be a standard edit icon. Click on it, this will allow you to edit your ad
  • Make the desired changes and don’t forget to save.
  1. Headlines and combinations– Google will create a combination from within the maximum of 15 ads and 4 descriptions that you entered in the before steps. Make the headlines distinct from each other and remember that the options can basically occur in any order.

Campaigns are a select set of ads under a particular group and following are two important points you need to follow while on your campaigning mission-

                                                   Google AdWords

  • Organized- stay organized and focus on a structure based campaign, also segment your campaign as per product lines so that it is easy to evaluate the progress.
  • Campaign structure– there is a particular setting for controlling the campaign- both as a collection of Google AdWords groups, as well as individuals and they affect the audience targeting for google ads .

A few other points that you need to remember while posting or creating an ad even are listed below-

 

  • Location- geo- targets your campaign for better results. This is especially helpful if your business is targeted for the local audience.
  • Languages- if your target is o break all geographical boundaries and establish the business at a global level, then consider publishing the ad in multiple languages, or in an international language for everyone’s benefit.
  • Network and devices- consider the set up of network and campaign techniques, and the choice of data as the campaigns could be draining on your data. Also decide the choice f device – laptop, mobile, etc. for your convenience.
  • Bidding and budget- do you plan to optimize the conversion of your campaigns?

Consider your budget constraints and considerations that would put groups under specific campaign departments.

These above points are crucial in mapping your campaign structure.

The above pointers should be kept in mind even while planning the expansion of a product or product line, services or any new strategies.

                                       Google AdWords

Remember that this feature works only when you add the “ads” to ad groups where some ads already exist. No point if you think they will function for individual ads too. There are chances that few of your combinations may not even show. This is all in line with the Google policy were only those ads are shown which have the highest traffic gathering capacity. As per the policy, the ad may show up to 3 headlines and 2 descriptions, these being the minimum numbers. But remember, the description or even the ad itself should in no way violate the Ad Word policy; else the content may be prohibited for use.

The main reason for this policy is to help Google achieve greater integration with ad words. The benefits of responsive ad words is also said to extend to small business and marketing teams, basically the ones with limited resources. However, one important question remains, i.e., whether Google ad word search is the best option for your business. If your business has legal compliances, or there is a requirement for proper disclosure of all necessary information, then in that case responsive ads can be a bit tough to handle as ad components combine themselves, and only a particular combination is shown to the final users. However, if your business does not require the follow of stringent rules and policies, then this feature is definitely worth a try.

Responsive ad searches are however still pretty new and there is requirement for more experimentation in the field only then can it be known whether it is impactful for all sorts of traders and businesses.