Tag Archives: Conversion Rate Optimization

Conversion rate optimization

How Conversion Rate Optimization (CRO) work? CRO testing tips

Definition of CRO

Conversion rate optimization is a systematic way of ensuring that the users visiting your website are performing the desired tasks and if not what is stopping them from doing it. It basically gives the feedback for your performance through various analytic methods. Some of these methods include filling out a form, recommending a friend, acquiring customers, downloads, etc. It basically helps in increasing the income which in turn helps you achieve your professional goals. You can put forward your ideas in a better way when showcased immaculately. One of the most crucial parameters that determine the success of an app or a website is the conversion of visitors to customers. and also includes the app store optimization tools 

It gives a clear idea of what the customers want when they visit your website. Their behavior is kept in check how they navigate through your website, what actions are they taking and what is hindering them from completing the goals.

Types of Conversions:

There are basically two types of conversions: Micro conversions and macro conversions. This Conversion rate optimization is related to converting the visitors visiting your website into long-term customers in various ways.

Some examples of micro conversions are adding a product to cart, signing up for a newsletter, etc.

Macro conversions include purchasing a product, subscribing to a service, etc.

How is Conversion rate optimization measured?

High data analytics tools are a preferred channel to get the data. The effectiveness can be measured in many ways:

Total conversions: Number of visitors performing the desired action for example: Subscribing to the newsletter, filling out a form, etc.

Conversion Rate Optimization: Measured by dividing a total number of conversions by the total number of visitors visiting the website.

Bounce Rate: Gives the exact idea of the number of visitors who left the site because they didn’t get the desired content they were searching for.

Average time on site: Measures the average duration a visitor spends on the website.

Average page views: This measures the number of pages your visitors visited on your website before exiting the site.

Conversion rate optimization and its importance!

Its importance is not hidden from us by now. It helps in turning the investment in profit and in building the revenue. Without Conversion rate optimization all the desired goals would remain unachieved. It is a faster medium to achieve such goals. It is just not about increasing the traffic on the main website but to convert the visitors into long-term loyal customers and increasing them in the long term. A lot of factors go into increasing them. Some of them are enhancing the user experience on your website by making it more colorful, easy to navigate, simple and point to point content, easy to understand processes, keeping the sign-ups and subscriptions short, etc.

So are you ready to learn the art of digital manifestation?

Conversion rate optimization testing tips and trends of conversion rate optimization 

                                       Conversion Rate Optimization

 Research

Make sure you do your thorough ground-level research. You study the behavioral pattern and visibility pattern of successful websites and what is that source that attracts users the most. What patterns they have inculcated that you should learn and take advantage of. After doing the research, come up with your own innovation and find out thorough health interaction and feedback from users what works for them and what you should be changing.

2. Use of Analytics

The use of analytics method is basically in term of quantity. This looks at the behavior of users visiting your site. Google analytics helps a lot if you are a beginner. Later on, you can add tracking to your Conversion rate optimization. This analysis provides information on

What page the users are landing on the website

On which page the users are spending the maximum time

Who your consumers are (age, sex, interests, etc.)

Through which medium they landed on your page

Where exactly do they lose interest in your site?

This information helps you put your efforts in the right place and smartly convert the visitors into customers. If you invest your time more in enhancing the most vested page by the visitors you will be able to see the fast impact on your Conversion rate optimization.

3. Combination of Conversion rate optimization and SEO

CRO and SEO are two very powerful tools for the increment of conversion rates. Combining them is a cherry on the top. They have a significant impact individually imagine the impact when combined together. SEO means search engine optimization which works on the concept of vital keywords. Both of their targets is to achieve maximum visibility in the digital space. There are too many benefits like better user experience, enhancement of the trust, better returns on the investments, and better awareness of the customer’s wants.

4. Offline method

Online methods are the most effective but if there are both online and offline efforts to get more customers to visit your site in order to increase your conversion rates. Some of these methods can be conducting surveys on-site, User satisfaction surveys, feedback from the users by preparing a questionnaire, etc. This kind of method is called qualitative analysis method that in turn helps with the quantitative analysis method.

Combining both the qualitative and quantitative methods, one can improve the experience to a much greater extent.

Benefits of Conversion rate optimization

Summarizing the above data, here are a few benefits of implementing the method of Conversion rate optimization:

Creates more traffic on your website

You form a personal connection with the users

Helps you build your brand

Better return on Investments (ROI)

Lowers the customer acquisition costs

Lowers the cost of advertising

Helps you stay in the competition

Makes them long-term customers

Conclusion

Do not indulge in copying your competitors. Make your own strategy and make the experience of your users more personalized and individualistic. This is all about enhancing the visual appeal that will attract the maximum users and help in maximizing your conversion rates. Conversion rate optimization is basically fixing a strategy, making a hypothesis and thus forming a structure to implement the pre-decided hypothesis and making practical changes as you move through it.

 

 

 

Conversion Rate Optimization

E-Commerce Tips to Improve Your Online Store Conversion Rate Optimization

Conversion rate and optimization are two most common buzzwords in e-commerce marketing and this is a  prooved game changer in the E-commerce industry. For any thriving e-commerce business to grow and have a presence, a website is crucial. Be it getting more customers or increasing your outreach, a great website can rake in lots of popularity for your brand. This is where the word optimization comes into play. Optimization means improving the aesthetics of your website, making it user-friendly, attractive and easy to navigate. Conversion Rate Optimization of website points to working on the design of your website. On the other hand, the second buzzword Conversion Rate Optimization focuses on getting more conversions from visitors. A conversion has different definitions for different businesses. The technical term for optimizing your online platforms to have more conversions is Conversion Rate Optimization (CRO) to read full detailed blog of CRO, e-commerce sales online reputation management services Conversions could mean any of the following:

Also read: 7 Ways to Increase E-commerce business Sales with Instagram Marketing.

  • Getting the visitor to buy something from yu r site
  • Earning a social media share
  • Having the visitor to sign up for email
  • Receiving a positive review on a product
  • Users adding items to their wish list or cart
  • Any other Key Performance Indicator (KPI) your business might have

 

On average, an e-commerce website has a 1-2% conversion rate. That means out of 500 visitors on your website, if 10 buy a product, your conversion rate estimates to 2%, which is considered pretty good. The tricky part is getting conversion rates above 2%. There are a lot of business analytics tools you can use to do Conversion Rate Optimization on your website. Some of the commonly used ones are described below:

 

  • Inspectlet: is a smart tool that records your visitors’ activities right from the start. What did they click on, what’s their location, how long did they use your website and the like. You can sign up on Inspectlet and get free trial recording sessions of your users’ activities.
  • Mixpanel: Just like Inspectlet, Mixpanel records your users’ activities discretely. However, it’s a shade better than Inspectlet as it gives you detailed information about which labels/tags have high influence on customers’ engagement. This tool is perfect for running A/B tests and determining which layout on your website prompts the visitors most.
  • CrazyEgg: is an amazing analytical visualization tool that shows you where the users are scrolling and clicking. It uses heatmap and other visualization techniques to give a clear picture of Conversion Rate Optimization your users’ activity.
  • Google Analytics: is the most commonly used Analytics tool by e-commerce sites. It includes everything from how much time users stayed, are he users new or returning, how many users converted, what is the users’ location, what operating system are they using etc. It also links to your Google AdWords campaign so that you can track your online paid traffic.
  • BigCommerce Analytics: is a great analytics tool if you have a lot of customers. It helps you track abandoned products and things that don’t tick with the users. Its dashboard contains multiple functionalities. Its accurate at diagnosing what doesn’t go well with your customers.

 

You can use the above-mentioned tools for Conversion Rate Optimization depending on your current requirements. Other than selecting the right analytics tools, there are some tips and tricks that should be practiced to increase your Conversion Rate Optimization. Without further ado, lets dive straight into those:

  • Use HD or high-quality images on your website. Visuals can prove to be serious deal breakers. If your product images are not clear, the customer loses interest in the first second. To retain customers and pique their interest, don’t compromise on the quality of images. Use as detailed and sharp images as possible.
  • Thanks to big retailers like Amazon, free shipping is a fad that doesn’t seem to go away anytime soon. Your customers are accustomed to the scheme of free shipping. You can view it as psychological behavior; customers think free shipping is a deal even if it isn’t. So, make sure to offer free delivery on most products so as not to lose business. Cover the costs incurred in other ways

                        Conversion Rate Optimization

  • With so much competition in the market, it’s difficult to stay ahead. With so many companies selling the same products, the race to get customers can be insane. This is where prices come into play. In order to retain customers, adjust prices of popular products at regular intervals. To achieve more conversions, you have to set your prices below the average. It could be a matter of mere 2 bucks and you can lose a deal.
  • Track how easy your ecommerce checkout process is. Many websites have a complicated checkout system that confuses the customers and leads to loss of business. The last thing you want is to lose out on a customer just because your cart checkout process was difficult to use. Most easy to use systems are usually one-page instructions and then direct the customer to the page. You can use BigCommerce Analytics to track your system and run A/B testing.
  • Have a cart abandonment software. Cart abandonment means when a customer has added a product to cart, filled out all details but backed out at the last moment. They have left your store. To encounter this, you can have a cart abandonment software like BigCommerce, which sends a follow up email to the customer who abandoned the cart. The email gives the incentive of discount or a coupon code to avail one, to complete the order. Having such a system in place increases Conversion Rate Optimization by a large amount and ups your numbers. Acting on cart abandonment has shown amazing results for ecommerce sites.
  • Use live chat software. You should implement this only if you have time during business hours and can chat with the customer directly. Installing this service can surely have a positive impact

on your customers as it helps create a personable touch between both parties.

 

  • Structure your website in a way that customers can easily navigate between categories. Bifurcate logically and use as little levels as possible. Also allow customers to filter products by color, price range etc.
  • Make your payment and checkout system easy. The customers are already unwilling to type many details. So, make sure you use automation like, if you want the date of birth of customer use the date selection chart instead of making the customer type. Also link digital wallets like Paytm, PayPal, PayUMoney etc. so the users don’t have to waste much time on filling out basic details and card information.

These were some highly useful Conversion Rate Optimization tips to get you more business and boost customer loyalty. Effective execution of these can up your conversion game.