Tag Archives: App Store Optimization

App store optimization

Google Play Store ASO guide for 2018: How to optimize Android Apps

What is app store optimization?

App store optimization is an effective way of increasing the greater visibility of apps on the play store, higher conversion of visitors to users and increase the app ranking. The entire point of App store optimization is that it becomes easier for users to locate the app. The reason why it is called App Store optimization is the concept is derived from Search Engine Optimization or SEO.

Ways to optimize your Android Applications

Step-1: The Right keywords

Right Keywords in the right place determine your visibility on the app store. It should entail relevance, popularity and low competition. Make sure that the keywords you choose are relevant to the application you are providing. Add to it that the keywords you put in have higher search volume and low to medium level of competition.

There are a number of sites to guide you through the hunt for selecting proper relevant keywords. Some of them are:


Google Adwords


Keyword tool                             

Step 2: Placement of keywords in the right place

App name

The first impression is the last impression. The name of your app should convey the purpose of it in one go. Add the special keywords so it can be quite easily searched and found on the Google Play Store. Keep in mind the character limit. App name in the Google play store is limited to 50 characters. Short and sweet is the golden rule! Keep the title short and use the remaining space to add more keywords in order to get more exposure.

App Description

This is the most crucial part where it can make or break your performance. It is provided to briefly explain the workings of your app. See to it that the application’s description is natural and put into sensible sentences. Including the right keywords is going to optimize your app visibility tremendously on the Google Play Store. You need to make sure that your app pops up when people search on the app store. You must remember that you use layman language and its way of understanding rather than using too many technical terms. Tell the users why it is unique and why will they love it.

Let’s admit it that we all don’t actually read the whole description unless it really intrigues us. So make sure that that the first few sentences catch the attention of the visitors. Keep it concise and attention-grabbing.

Highlight the features

Use spacings and bulletins

Google Play Store allows rich formatting and emoji in your app description. Make good use of it.

Don’t forget to add your app’s social media links 

Application category

This is also one of the important things to keep it in mind that you choose the apt category for your app as it is going to get you noticed.

In-app Purchases

                                                             App store optimization

Google Play store indexes the names of in-app purchases (IAP) in the App store optimization search. And give information about it prior rather than giving your users a surprise. That surprise is not appreciated.

 Step 3: Conversion of visitors to users

App icon

Your application icon should be catchy and should explain your app aptly (no pun intended). You need to design in such a way that it lures the visitors to look at it regardless of the number of apps on the display. One very important thing to note that if your app is a well recognized eminent brand, use the logo to it recognizable in present and for future too but if it is a functional app, use the object that best portrays the functions. A bright and good contrast of colors, right design, and frame help you make the perfect app icon.

For example Instagram. The icon of Instagram is a camera that signifies that it’s a social media site where you can post or edit photos.

                                                        App store optimization


Users before reading the description jump directly to the screenshots and most of them don’t scroll past 2 or 3 images. So keep that in memory and put up your best screenshots which delivers the purpose in a single message. Avoid login, registrations, purchase forms and ads in your screenshots slots. Make the best use of it. Keep them vertical. Generally, the users are more inclined towards swiping through them. They do not prefer horizontal ones as they don’t invest too much time in actually rotating their phone screens. You need to make it as time saving and effortless for the visitors as you can to increase the number of apps installs.

Preview Video

Making a video might me too much work and time-consuming but putting it up increases the install rates highly. Creates a big impact on the users. If its made attention-grabbing with good sound effects you’ve been successful in gaining the user for sure! But it should also make sense without the sound too. Include the best features instead of all the features.

Ratings and reviews

Users greatly depend on the ratings and reviews section. Crucial for conversion of visitors to users. Also, make sure that you don’t ask the user to rate it in the beginning. Ask for ratings that pops up after they’ve been using it for a week or so. “Ask nicely, don’t beg!” should be your mantra.

Also, give the first priority to the users who’ve been having problems with the app and bug fixes. Answer the negative comments first and then thank the appreciative comments. If you are interactive and active the users are more attracted to downloading it. Show the users that you value their feedbacks and care about them.

App size

Try and make the app size 100mb or less than it. Phone memory is an important factor for users to consider. Plus they do not prefer downloading it on cellular data and that might make you lose your potential users.

Timely updates

Putting up regular updates to improve your app performance is a must. You have competition out there you don’t want your users to shift to other good substitutes. Provide and produce the best you can for them.


This useful infographic will summarize the whole process of App Store Optimization.


App Store Optimization

App Store Optimization Factors and Trends for 2018

App Store Optimization, most famously, known as ASO is a way of ensuring that an app meets the app store’s rating criteria which will show it among the top rankings in the search results page. In other words, App Store Optimization is the procedure with the help of which the visibility of a mobile app can be improved in an app store (iTunes for iOS, Google Play for Android and Windows Store for Windows phone)and here is the complete guide to  app store optimization

An App Store Optimization process is similar to SEO i.e. Search Engine Optimization which is for websites just like an ASO is for apps. But this linkage is not just limited to a similarity of functions. The functions of these two processes often overlap because mobile apps are not just visible on the respective mobile apps store but are prominently prevalent on Google’s organic search results as well.

To drive the point home, take the instance of when you search for big brand names like that of eBay, Amazon, Groupon, Myntra, Flipkart, Jabong et al on your desktop or your mobile, you obtain brand website listing, local listings and social profiles along with the brands’ iPhone, iPad and Android app profile pages and that too on the first page of Google.

And here is the most important things to use in SEO CONTENT

And there is a huge potential that can be harnessed by these app URLs to occupy page 1 of Google Search Engine Result Page (SERP).

But in an App Store Optimization process, there is a due emphasis upon the Conversion Rate Optimization (CRO) as well which, in laymen terms, is focused upon increasing the conversion of app store impressions to downloads and it also comprises of earning an app store feature and web search indexing activities.

Why ASO is important?

It is said that 63% of apps are discovered through the app stores searches that clearly implies the importance of App Store Optimization process as a medium for an app to increase its visibility. So, it is the kind of a discovery channel that must not be missed upon considering the odds that are in its favor.

Factors affecting an ASO,

The mechanics of an ASO are influenced by the following factors:

  • Title – The title of an app plays a very crucial role since it must be capable enough to attract the heaviest search traffic. In that way, a title is the most important feature of an app which must be descriptive and succinct. Why? Because a short title will make it convenient for the users who are not familiar with the app to get a basic gist about the app from such a short description itself. The length must be restricted to 50 characters only or even lesser.


A lofty and verbose title can prove to be repellant and thus, must be steered clear of because at the end of the day the main motive is to make app more popular among the masses through the app store itself.


Also, for the best results the keywords can be added in the title itself (keywords provide a helping hand in searching for the app) which can bring out further improvement in the ranking of the app in the app store listing. According to a study that studied the top 25 ranking apps arrived at the conclusion that the apps with a relevant keyword in the title ranked 10.3% higher than the apps without it.

App Store Optimization

  • Keywords – There is an availability of adding keywords to the app store listing which are used by the search algorithms to display the app in the result. Ergo, it becomes imperative that correct keywords are input and it must be ensured that relevant time is spent in searching best keywords to use. Also, these keywords must be revisited at regular intervals for App Store Optimization.


The different app stores use different strategies and we can consider those employed by the App Store and the Google Play Store. Both of these use different strategies when it comes to employing keywords for the App Store Optimization.


  1. App Store

They have a 100-character keyword field which exclusively uses title and keywords and keywords or keywords phrases to determine for which search strings the particular app will show up for the app for which the keyword string has been created.

  1. Google Play

It provides 4000 characters to describe the app in natural, customer facing language. This approach of its is more similar to SEO which does away with the specified tags; instead the app’s description is scanned for the relevant keywords.


  • Total number of downloads – All the hard work is for the conversion rate itself ie. to get the maximum number of the downloads. The more the number of times an app has been downloaded, the more popular it is among the populace: that has always been the motive anyway.

It is all about marketing the brand and the app to improve recognition, awareness, appeal from store description to mages, ratings/ reviews and social media presence for there are 2.2 million apps in the App Store and over 3.3 million in Google Play and every niche market is crowded with apps that offers the best of the features. So, a solid app is required with solid marketing fundamentals to survive.


  • Ratings and reviews – More ratings and reviews are always better but only if they are positive. So, what can be done to ensure that any negative publicity is prevented is to provide an internal space for the consumers to vent their frustration and share their grievances so that such faults in the app can be improved upon. Moreover, such a platform can be used to elicit a positive review from the customers. This can work both ways.

Trends in ASO for 2018,

The number of apps in the Apple App Store stood at 2.2 million and in the Google Play Store it was at 3.3 million in September 2017. This number is bound to increase even further


App Store Optimization

App Store Optimization

This rapid increase in the number of apps poses a question as to how make a new app visible on the app store?

The most motivating factor for the download of an app is the search for a specific task, another being that an app might be ranked highly and that’s a motivation enough for the people to download the same app. That’s why the top ranks are coveted by every new app so that it can attract a horde to itself.

This survey pertains to the ASO experts who rated 25 factors from a scale of 1-10 with 1 being the not influential and 10 being the highly influential.