Category Archives: EMAIL MARKETING

Email marketing Service

REASONS WHY EMAIL MARKETING SERVICE IS BETTER THAN SOCIAL MEDIA MARKETING

In the social media savvy world of today, sites like Instagram, Facebook and Snapchat are not just a rage, but a necessity. With a growing population especially, millennials opting for checking social media for every trivial thing, it’s hard to question the impact of social media. Social media sites were primarily built for social interactions and personal connections. With time these sites have evolved with the change in users’ demands. Today, social media is not just used for personal communication but also for a myriad of reasons. From brands and influencers marketing their products to companies getting business, social media has highly catered to the business world as well. Almost every brand/company has at least one social media handle. So, the question arises, with the rise of social media, is the traditional method of Email marketing Service still relevant in today’s world? Let’s find out this and also is e-mail marketing tips for better results

  • Facebook, one of the most popular social media sites had around 1.71 Bn users until 2013. Email Marketing Service, on the other hand, had close to 2.9 Bn unique users. This clearly indicates the high usability of emails. Also, studies have shown that people are more likely to open their inbox at the start of the day over Facebook, Twitter, etc. It is also proven that email users are productive people and utilize it for business, getting deals and orders. So, it is less likely for typical Email marketing Service users to waste time on emails. This is a huge plus for marketers as they can rest assured that users are not opening the promotional emails just to pass time. Whereas, the slight disadvantages social media has is that most users just want to have a chill time and don’t mean serious business and email marketing
  • Considering the task-oriented nature of email users, companies can easily shoot promotional emails and discounts at the right time. Also, researchers have found that people usually prefer promotional messages on email rather than social media. This is because seeing targeted ads on social media makes users pass it as a marketing tactic and don’t take it seriously. Therefore, it is deemed more acceptable to have ‘sales emails’. Also, it has been found that 66% of customers admitted to having made a purchase by seeing an Email Marketing Service. On the other hand, only 20% of purchase was made via Facebook and a mere 6% via Twitter.
  • Another way to look at it is that Email Marketing Service is a targeted medium that is sure to reach your audience. It’s a direct and personal way of communication. On the other hand, social media websites have crazy competition and you find yourself struggling to get your targeted ads on your users’ timeline. You will be competing with a ton of companies to deserving screen time on your consumers’ phones.
  • Email Marketing Service is highly customizable. You can discretely target your subscribers and make content according to them. This way you can create targeted content easily and connect with your audience at a personal level. On the other hand, on social media, you can’t customize your posts according to every follower. Thus, social media can’t connect to users in a personable way. Of course, you can send messages but promotional and sales messages are normally ignored on social media.

                                         Email Marketing Service

  • Another advantage of emails is that you can send emails to all subscribers on your list. They have given you their ID’s and you can easily shoot them emails. You own those ID’s and you also have a subscriber list in hand at your disposal. However, on Facebook, you have to pay users to boost your page. It requires a lot of investment. You have to remember, they are Facebook’s users and not yours.
  • For a B2C company, marketing on a relevant social media platform makes some sense at least. However, social media usually become irrelevant for B2B companies at some point. Even if you start talking about business on Facebook at some point you will say ‘Okay email me the details.’
  • Comparing the Rate of Interest (ROI) of both mediums email marketing beats social media by a far margin. Customers got through Email marketing Service have a much higher lifetime value than those got from Facebook and Twitter.
  • Also, another reason of Email marketing Service effectiveness and security is the control you have. Social media sites like Facebook and Twitter have strict Terms &Conditions. If you read closely you will find that they can terminate your account anytime without your discretion if they find something wrong. This minces your control of the content on your handle, which is already subject to scrutiny.
  • Emails also provide you a way to follow up on your consumers. You can send them conversational emails to make them feel that they are valued. They are an effective way to build long-lasting relationships.

 

 

 

 

 

 

 

 

 

E-mail marketing tips

You Can Get Better at Email Marketing Through These Helpful Tips

How many times have you sent customers an email and didn’t receive a reply? How many times have you actually converted using e-mail marketing tips? Have you ever faced a situation when your customer couldn’t navigate your website thanks to broken link in the email?

 

If you are a business using E-mail marketing tips. These questions may sound familiar to you. With a growing user base utilizing E-mail (mostly Gmail) for various purposes, marketing through E-mail has become crucial. To up your digital marketing game, effective E-mail marketing tips are arguably one of the best mediums to reach your audience. So, the key question arises how can you up your E-mail game to get more conversions? What kind of emails and content should you share with people to connect with them? These are complex questions with no definite answer

However, you can definitely understand the need of your customer and get conversions by marketing your product effectively via email. To do this there are many E-mail marketing tips. you can follow to utilize e-mail service to the maximum. Also, you need to understand the different types of emails and e-mail marketing services that you can sent to customers.

 

There are principally 3 types of emails you can send to users. They differ on the purpose and style of writing:

 

  1. Marketing emails: These are sent to your subscribers. Subscribers are people who have already registered on your website and would like to know more about your schemes. These emails include newsletters, new features, announcements and promotional content.
  2. Transactional emails: These are sent depending on the customer’s activity and level of engagement with you. They could be registration confirmation, order tracking and information on products similar to what you bought. Transactional emails are very important as they demonstrate the interest of the customer. People are more likely to check out these emails and if they respond positively, you can send them targeted emails in the future.
  3. Operational emails: These emails include informational content about your business like alternative plans, new announcements, holiday closures etc. Many marketers dismiss operational emails as unimportant and believe they don’t really drive sales. However, it is crucial to engage with your audience and build trust among your customers. These E-mail marketing tips ensure the customer that they are of value to your business.

 

As a marketer it is necessary to know about kinds of emails in use. Other than that, to have conversions there are many measures you could follow to boost your sales. We have listed down some below:

  • Focus on the links in your email. The last thing you want is an interested customer not converting because the landing page was not loaded. Check the quality of each and every link you send in your email. Also, more than 54% of all email is opened on mobile, so make sure you optimize your link for mobile. Your link should be Android, Windows and iOS compatible. You can lose out on a lot of business is you don’t keep the smartphone requirements in mind. The link should not be broken and should open in less than 2 seconds.
  • Send targeted emails instead of promotional push emails. Research has shown that people respond positively to personable messages. To connect with the customer on a personal level and trigger interest, send emails that contain information about the customer. Take cues from basic details of the customer and send targeted emails at the right time. You can make fun and interactive emails with Treehouse.

                                         E-mail marketing tips.

  • Segment your customers based on the activities they did or didn’t do on your platform. Make a list and then identify which customers are regular. Decide time and frequency of emails to send to each segment of consumer to target effectively.
  • Add sign up feature wherever your presence is. Be it offline or online, have installments to take down subscribers’ emails irrespective of conversion.
  • You don’t want to spam your readers. Or at least your subscribers shouldn’t feel like every E-mail marketing tips. from you is a calculative promotional tactic. You can engage subscribers to reply by keeping in mind the following:

 

  1. Use appropriate subject lines. Make your email sound interactive and promise them something unique and catchy.
  2. It shouldn’t sound like a marketing rank. If anything, your flair should be personable and suggestive. You should back your insights with facts and keep it real.
  3. Write an email that resonates with readers’ demographic information. This makes the consumer more likely to show interest.

 

  • Make an automated reply message. So, whenever a customer replies to your message, he/she gets a reassurance message from your side.
  • Draft your email in a suitable way to pass through spam filters. Your email may never see light of the day if it passes to the spam folder as no one bothers to look into it. Thus, there are a lot of points to keep in mind while writing the email. For example, don’t use too many exclamation marks and quotes as it looks fishy.
  • There should be absolutely no grammatical error in your email. Having so shrinks the credibility of source of email.
  • Keep the language of email simple and use relevant keywords. To keep readers engaged use short paragraphs and bullet points. Use the most popular and easily readable font of appropriate size. Highlight important points and keywords.
  • Instead of images use infographics or layouts that convey a message. A full picture looks spammy and doesn’t do much good.
  • Attach important links. Many times, the major aim of E-mail marketing tips is to increase traffic on website. Use flashy and easy to notice buttons and links to get users’ attention. Specify your ‘call-to-action’ in a creative way. However, don’t attach too many links/buttons as they make the reader confused and sometimes suspicious.
  • Make it easy for your subscriber to unsubscribe. If the customer is already not interested he/she will mark your emails as spam anyway. So, in order to avoid future complaints/concerns make it easy for the customer to simply unsubscribe from your email service.

CONCLUSION

Always remember that E-mail marketing tips are a very competitive landscape. You have to fight with competitors to earn a spot on your customers’ inbox. So, make sure you use every advice to your best advantage and increase your outreach.