ASO tools

Best ASO Tools for 2018 |AppStore Keyword Optimization

If you’re an app developer, you might have come across ASO tools in the past, but how do they work? App store optimization (ASO) is the process of optimizing mobile apps to rank higher in app stores. If you’re a developer trying to make your app stand out in a market that is already extremely saturated and convoluted with millions of apps being developed daily, you need to market your app and get people downloading and talking about it. The right app store optimization tools can play a crucial role in marketing your app and help to boost your downloads on the app store. However, do keep in mind that no ASO tools are truly the best, depending on your own preferences, budget and other factors you might prefer certain ASO tools over others, this list will just be a general introduction to the well-known and most used tools in the market right now. So here are some of the best ASO Tools in 2018 to help make your app rank at the top of the app stores anf full SEO guide!


AppTweak is a well-known ASO tool that is acknowledged for its comprehensive optimization report and great user interface.  However, the main feature that stands out as compared to other ASO tools in the list is the data quality. The data, features, and insights from AppTweak are fetched directly from the Apple App Store and the Google Play Store so you can rest assured that all the information and the data given to you is reliable and trustworthy data. AppTweak was one of the first ASO tools available on the market and since its launch in 2014, has been constantly updated and managed with the algorithm updates and store changes made to both Apple’s and Google’s app stores. AppTweak is currently offering a 7-day free trial for each one of their available packs (Starter, Pro, Guru, and Enterprise).

Sensor Tower

Sensor Tower is one of the leading solutions for mobile marketers, app developers, and industry analysts who demand insights on the mobile market economy and can actively help to increase app downloads through their intuitive app store optimization software. Similar to AppTweak, Sensor Tower also offers free trials for its multiple services and you are provided with different options depending on whether you are a small business or an enterprise. One of the most unique and stylish features of Sensor Tower is that if you do not want to go through complicated and comprehensive statistics about your app, they also provide a general ‘grade’ of how well your app is doing statistically. However, they also do not limit you and if you do want to be given a comprehensive list of data to analyse and read through, Sensor Tower provides those as well and it also allows you to compare your ASO tools to your competitors and further allows you to learn specific keywords you might be missing to make your app appear on searches more often.


App Annie is an app ranking platform that integrates with the Apple App Store, Google Play Store and even the Amazon and Windows stores which makes it one of the few ASO tools to integrate so many different markets into one tool. The company was founded in 2010 and since then has garnered over 1 million users in total. One of its best features is the App Annie index that ranks apps in terms of revenue, ratings and download statistics. Other features that stand out are the ability to compare revenue from in-app purchases versus advertisements inside the app. In terms of credibility, AppAnnie is constantly cited in financial and earnings reports from the top developers such as Apple, Electronic Arts, Softbank, and Tencent. AppAnnie provides two separate versions, Free and Premium. AppAnnie has a completely free software that allows you to perform more basic functions such as checking the top charts, rank history, ratings, and reviews. Whilst the premium version offers a more comprehensive analysis such as app usage, revenue, user demographics and other intuitive and useful statistics. You can definitely be ensured that AppAnnie is one of the most credible ASO tools and has tons of useful features with a free version to try out too.

you can also find the blog which is very helpful in Conversion rate optimization

                                                                        ASO tools


AppRadar is an ASO packed with features such as search engine optimization, keyword tracking, competitor analysis and other useful features. It was created in 2015 and the company is located in the heart of Europe but since then the company has become an international ASO tool that has collaborated with some of the bigger companies out there such as Dailymotion and even Microsoft. AppRadar offers three different packages with a different number of features and all of them can be accessed for free with a limited free trial period. One of the more renowned features of AppRadar is its keyword rankings which are updated on a daily basis and it allows you to see how they look for the app in any country. Another useful feature is the analysis of apps that are competing with your own which is an extremely useful metric to judge the success of your app relative to your direct competitors. Overall, whilst AppRadar isn’t the most well-known ASO tools in the market, its an extremely reliable tool that offers multiple services depending on whether you are a starter developer or an established one.

Google Keyword Planner

Before we finish this off, here is a little freebie for you beginner app developers out there. This is a keyword planner and ranking application developed by Google itself so you can trust that it has comprehensive data collected from the Google Play Store. Using the Keyword Planner, you can research for keyword ideas based on a phrase or product category, you can learn about the average monthly search volume for specific keywords and you can search for keyword volume trends over certain periods of time. This is an extremely useful tool because naming your ASO tools can definitely have a lasting impact on the success of your application and the number of downloads that it gets, not to mention that it’s made by Google itself, so there shouldn’t be any issues of reliability or overall quality.




App Store Optimization

App Store Optimization Factors and Trends for 2018

App Store Optimization, most famously, known as ASO is a way of ensuring that an app meets the app store’s rating criteria which will show it among the top rankings in the search results page. In other words, App Store Optimization is the procedure with the help of which the visibility of a mobile app can be improved in an app store (iTunes for iOS, Google Play for Android and Windows Store for Windows phone)and here is the complete guide to  app store optimization

An App Store Optimization process is similar to SEO i.e. Search Engine Optimization which is for websites just like an ASO is for apps. But this linkage is not just limited to a similarity of functions. The functions of these two processes often overlap because mobile apps are not just visible on the respective mobile apps store but are prominently prevalent on Google’s organic search results as well.

To drive the point home, take the instance of when you search for big brand names like that of eBay, Amazon, Groupon, Myntra, Flipkart, Jabong et al on your desktop or your mobile, you obtain brand website listing, local listings and social profiles along with the brands’ iPhone, iPad and Android app profile pages and that too on the first page of Google.

And here is the most important things to use in SEO CONTENT

And there is a huge potential that can be harnessed by these app URLs to occupy page 1 of Google Search Engine Result Page (SERP).

But in an App Store Optimization process, there is a due emphasis upon the Conversion Rate Optimization (CRO) as well which, in laymen terms, is focused upon increasing the conversion of app store impressions to downloads and it also comprises of earning an app store feature and web search indexing activities.

Why ASO is important?

It is said that 63% of apps are discovered through the app stores searches that clearly implies the importance of App Store Optimization process as a medium for an app to increase its visibility. So, it is the kind of a discovery channel that must not be missed upon considering the odds that are in its favor.

Factors affecting an ASO,

The mechanics of an ASO are influenced by the following factors:

  • Title – The title of an app plays a very crucial role since it must be capable enough to attract the heaviest search traffic. In that way, a title is the most important feature of an app which must be descriptive and succinct. Why? Because a short title will make it convenient for the users who are not familiar with the app to get a basic gist about the app from such a short description itself. The length must be restricted to 50 characters only or even lesser.


A lofty and verbose title can prove to be repellant and thus, must be steered clear of because at the end of the day the main motive is to make app more popular among the masses through the app store itself.


Also, for the best results the keywords can be added in the title itself (keywords provide a helping hand in searching for the app) which can bring out further improvement in the ranking of the app in the app store listing. According to a study that studied the top 25 ranking apps arrived at the conclusion that the apps with a relevant keyword in the title ranked 10.3% higher than the apps without it.

App Store Optimization

  • Keywords – There is an availability of adding keywords to the app store listing which are used by the search algorithms to display the app in the result. Ergo, it becomes imperative that correct keywords are input and it must be ensured that relevant time is spent in searching best keywords to use. Also, these keywords must be revisited at regular intervals for App Store Optimization.


The different app stores use different strategies and we can consider those employed by the App Store and the Google Play Store. Both of these use different strategies when it comes to employing keywords for the App Store Optimization.


  1. App Store

They have a 100-character keyword field which exclusively uses title and keywords and keywords or keywords phrases to determine for which search strings the particular app will show up for the app for which the keyword string has been created.

  1. Google Play

It provides 4000 characters to describe the app in natural, customer facing language. This approach of its is more similar to SEO which does away with the specified tags; instead the app’s description is scanned for the relevant keywords.


  • Total number of downloads – All the hard work is for the conversion rate itself ie. to get the maximum number of the downloads. The more the number of times an app has been downloaded, the more popular it is among the populace: that has always been the motive anyway.

It is all about marketing the brand and the app to improve recognition, awareness, appeal from store description to mages, ratings/ reviews and social media presence for there are 2.2 million apps in the App Store and over 3.3 million in Google Play and every niche market is crowded with apps that offers the best of the features. So, a solid app is required with solid marketing fundamentals to survive.


  • Ratings and reviews – More ratings and reviews are always better but only if they are positive. So, what can be done to ensure that any negative publicity is prevented is to provide an internal space for the consumers to vent their frustration and share their grievances so that such faults in the app can be improved upon. Moreover, such a platform can be used to elicit a positive review from the customers. This can work both ways.

Trends in ASO for 2018,

The number of apps in the Apple App Store stood at 2.2 million and in the Google Play Store it was at 3.3 million in September 2017. This number is bound to increase even further


App Store Optimization

App Store Optimization

This rapid increase in the number of apps poses a question as to how make a new app visible on the app store?

The most motivating factor for the download of an app is the search for a specific task, another being that an app might be ranked highly and that’s a motivation enough for the people to download the same app. That’s why the top ranks are coveted by every new app so that it can attract a horde to itself.

This survey pertains to the ASO experts who rated 25 factors from a scale of 1-10 with 1 being the not influential and 10 being the highly influential.









A complete guide to the App Store Optimization(ASO)

The number of apps on the Apple App Store was 2.2 million and that on Google Play Store was 3.3 million as of September 2017. And this number is bound to increase in the near future, that too rapidly. So a general idea can be made as to how much competition it is going to get for the newer apps. To come in the higher rankings for the already highly ranked apps to maintain their rank.


Ergo, it only makes much more sense to optimize the app store so that the visibility of the app can be improved. So much so that a high conversion rate i.e. conversion to the download of the app. This is where a process called App Store Optimization aka ASO is applied to use with this content here is also the types of SEO

What is an ASO?

An ASO is a process that optimizes the app store which can be called as a mobile app SEO (Search Engine Optimization). Because there is a clear similarity between the two (SEO and ASO) with the only difference being that ASO is used for the apps while SEO is employed for the Google Search Engine. Also, the conversion rate optimization process is also encompassed by the ASO.

So, the focus of the ASO is to improve the ranking of mobile applications within the app store. Like for iOS, there is an Apple App Store and for the Android, there is a Google Play Store. Thus, the ASO’s goal is almost entirely to increase the number of downloads of a particular app. But it can also encompass other duties like,

  • Increased exposure of the brand which would augment the brand perception among the general public.
  • Garnering positive reviews and ratings and also providing an internal portal of sorts. So that the public can vent out their frustration pertaining to the loopholes of the app. That can be brought to light without running the risk of negative reviews published against the application.
  • App store can provide another medium to engage the public and increase their awareness about any particular brand. This can prove to be another channel for marketing.


The increased emphasis upon the ASO can be very well attributed to the hiking mobile device usage worldwide. As well as the decline of social media growth. So, it is now imperative to prioritize it considering that nearly 63% of the application downloads are made through the app stores itself; we can clearly see that the odds are in the favor of the app store.


Now, the ASO is entirely focused upon increasing the app visibility on the app store. That further depends upon the following factors,

  • Ranking
  • Engagement with public
  • Reviews (whether positive or negative)
  • Shares
  • Downloads (conversion of the visibility)

An ASO process is an ongoing process; an application in the top ranking will have to constantly evolve itself in order to maintain its high position. And thus, with a resolute commitment to the ASO the tracking and the measurement of the performance. This can be made which will only make the app to stand out even more in the respective app stores.

The similarity between ASO and SEO

ASO is actually the more familiar approach to business online marketing and turning back to the point. Made above pertaining to the similarity between the ASO and the SEO the full concept of social media marketing strategy.  It can be easily explained as to why these two are so much related and even interlinked. This is because app stores can be seen as a closed site search engine. Which in turn rely upon easy content discovery, indexation, app ranking algorithms tied to perceived app quality, freshness, grand scale, and user value scales (reviews, ratings, engagements) all of which are organic search ranking signals too. Moreover, when a known brand name, for example, myntra or Amazon is searched. Over Google, on the very first page, the link to the app store is itself is given. This can be harnessed as an opportunity by the application developers.


Moreover, lots of traditional search optimization that works for SEO gains can also be directly applied to ASO like:

  • App name, title, URL optimization
  • Keywords research
  • App rating and reviews
  • Deep linking within a mobile app
  • Click Through Rate (CTR) optimization
  • Indexation of Apps in Google SERPs (Search Engine Result Pages)


So the website must be seen as the driving force for leading people from the official website of the brand to the app store for the application. Also, the content levels within the app stores themselves are limited and thus, the more the website content can be leveraged to increase app awareness and discovery, the more the amount of the value, traffic and downloads the app will receive.


App store tactics

An application can be further modified towards improvement through various optimization areas within the app stores which can be targeted for refinement, updates and ongoing optimization.

The following are the core optimization items that require the utmost focus and improvement:


  • App name – The basic strategy to deploy over here is that the app title must be such that it reflects its core value succinctly. The keywords must be adopted in the title itself so that it becomes more visible to the user. Also, the title must be descriptive. And it only gets better if the keywords are included since the application will be amongst the top search easily. And that’s how more visible.
  • App keyword field – Different app stores have different criteria for the keyword field. The App Store asks for no more than 100 characters in the keywords while for the Google Play Store allow 4000 characters. But the main point between both the stores remains the same: competitive keywords must be applied so that the search will output the application among the top listed.


  • App ratings and reviews – Positive reviews will be an icing to the cake for an application since that would be helpful in improving the perception of the brand among the people as well as popularizing it further. So, it is only a guesswork that how much important it is to have a framework at place for generating regular views as well as for engaging with the customer.
  • App downloads – It goes two ways: when the application is more popular then it will accrue to an increased buzz and thus an increased demand and that will lead to an increased download of the app while the more downloads will eventually raise the ranks of the application among the top rankers. So, it is necessary that due efforts are made to increase the visibility of the application.

But the most important point that must be retained in the mind is that the application must be ever evolving which must reflect the feedback from the user, technology changes, feature additions and improvements i.e. the application must be on the updated mode for most of its lifetime in order to remain at the top by ASO or to reach there. This will garner the application positive reviews which will in turn increase its popularity and thus, goes the never ending loop.