If you’re an app developer, you might have come across ASO tools in the past, but how do they work? App store optimization (ASO) is the process of optimizing mobile apps to rank higher in app stores. If you’re a developer trying to make your app stand out in a market that is already extremely saturated and convoluted with millions of apps being developed daily, you need to market your app and get people downloading and talking about it. The right app store optimization tools can play a crucial role in marketing your app and help to boost your downloads on the app store. However, do keep in mind that no ASO tools are truly the best, depending on your own preferences, budget and other factors you might prefer certain ASO tools over others, this list will just be a general introduction to the well-known and most used tools in the market right now. So here are some of the best ASO Tools in 2018 to help make your app rank at the top of the app stores anf full SEO guide!
AppTweak is a well-known ASO tool that is acknowledged for its comprehensive optimization report and great user interface. However, the main feature that stands out as compared to other ASO tools in the list is the data quality. The data, features, and insights from AppTweak are fetched directly from the Apple App Store and the Google Play Store so you can rest assured that all the information and the data given to you is reliable and trustworthy data. AppTweak was one of the first ASO tools available on the market and since its launch in 2014, has been constantly updated and managed with the algorithm updates and store changes made to both Apple’s and Google’s app stores. AppTweak is currently offering a 7-day free trial for each one of their available packs (Starter, Pro, Guru, and Enterprise).
Sensor Tower is one of the leading solutions for mobile marketers, app developers, and industry analysts who demand insights on the mobile market economy and can actively help to increase app downloads through their intuitive app store optimization software. Similar to AppTweak, Sensor Tower also offers free trials for its multiple services and you are provided with different options depending on whether you are a small business or an enterprise. One of the most unique and stylish features of Sensor Tower is that if you do not want to go through complicated and comprehensive statistics about your app, they also provide a general ‘grade’ of how well your app is doing statistically. However, they also do not limit you and if you do want to be given a comprehensive list of data to analyse and read through, Sensor Tower provides those as well and it also allows you to compare your ASO tools to your competitors and further allows you to learn specific keywords you might be missing to make your app appear on searches more often.
App Annie is an app ranking platform that integrates with the Apple App Store, Google Play Store and even the Amazon and Windows stores which makes it one of the few ASO tools to integrate so many different markets into one tool. The company was founded in 2010 and since then has garnered over 1 million users in total. One of its best features is the App Annie index that ranks apps in terms of revenue, ratings and download statistics. Other features that stand out are the ability to compare revenue from in-app purchases versus advertisements inside the app. In terms of credibility, AppAnnie is constantly cited in financial and earnings reports from the top developers such as Apple, Electronic Arts, Softbank, and Tencent. AppAnnie provides two separate versions, Free and Premium. AppAnnie has a completely free software that allows you to perform more basic functions such as checking the top charts, rank history, ratings, and reviews. Whilst the premium version offers a more comprehensive analysis such as app usage, revenue, user demographics and other intuitive and useful statistics. You can definitely be ensured that AppAnnie is one of the most credible ASO tools and has tons of useful features with a free version to try out too.
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AppRadar is an ASO packed with features such as search engine optimization, keyword tracking, competitor analysis and other useful features. It was created in 2015 and the company is located in the heart of Europe but since then the company has become an international ASO tool that has collaborated with some of the bigger companies out there such as Dailymotion and even Microsoft. AppRadar offers three different packages with a different number of features and all of them can be accessed for free with a limited free trial period. One of the more renowned features of AppRadar is its keyword rankings which are updated on a daily basis and it allows you to see how they look for the app in any country. Another useful feature is the analysis of apps that are competing with your own which is an extremely useful metric to judge the success of your app relative to your direct competitors. Overall, whilst AppRadar isn’t the most well-known ASO tools in the market, its an extremely reliable tool that offers multiple services depending on whether you are a starter developer or an established one.
Google Keyword Planner
Before we finish this off, here is a little freebie for you beginner app developers out there. This is a keyword planner and ranking application developed by Google itself so you can trust that it has comprehensive data collected from the Google Play Store. Using the Keyword Planner, you can research for keyword ideas based on a phrase or product category, you can learn about the average monthly search volume for specific keywords and you can search for keyword volume trends over certain periods of time. This is an extremely useful tool because naming your ASO tools can definitely have a lasting impact on the success of your application and the number of downloads that it gets, not to mention that it’s made by Google itself, so there shouldn’t be any issues of reliability or overall quality.